HARD ROCK INTERNATIONAL CELEBRATES 23rd ANNUAL PINKTOBER CAMPAIGN

HARD ROCK INTERNATIONAL CELEBRATES 23rd ANNUAL PINKTOBER CAMPAIGN | HARD Rock Cafe Puteri Harbour to support American Cancer Society and The Breast Cancer Support Group Johor Bahru with unique activations throughout October. 

Hard Rock International continues to support breast cancer awareness and research with its 23rd annual PINKTOBER campaign taking place throughout the month of October. Starting October 1, Hard Rock locations around the world including Hard Rock Cafe Puteri Harbour will participate in fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®. 

At Hard Rock Cafe Puteri Harbour proceeds will benefit the American Cancer Society and The Breast Cancer Support Group Johor Bahru. Hard Rock has donated millions of dollars toward breast cancer research over the last 22 years of the PINKTOBER campaign. Last year, Hard Rock raised over USD700,000, representing the largest amount the company has fundraised since the inception of the program back in 2000.

Kicking off this year’s PINKTOBER activations is a special partnership and highly-anticipated dinner series with world-renowned chef and breast cancer survivor Dominique Crenn. Hard Rock will also offer PINKTOBER limited-edition menu items, specially designed merchandise, a song writing contest and more. 

Partnership with Chef Dominique Crenn

This year, Hard Rock is teaming up with world-renowned French Chef and breast cancer survivor, Dominique Crenn, who is currently the only female chef in the United States to attain three Michelin Stars for her restaurant Atelier Crenn, in San Francisco, California. In partnership with Crenn, Hard Rock will create a limited-time menu item of Baja Style Shrimp Tacos exclusively available at Hard Rock Cafes around the world, with a portion of proceeds donated to a local charity chosen by the Cafes. 

Crenn will also host a curated dinner series kicking off at Seminole Hard Rock Hotel & Casino Hollywood with events at Abiaka Wood Fire Grill on September 27 and Hard Rock Cafe on September 28, followed by a special dinner at Hard Rock Hotel New York on October 7. Invited guests include fellow breast cancer survivors, caretakers and American Cancer Society supporters. 

Song Writing Contest with David Correy

This year, Hard Rock will build upon the “Stay Strong” mantra and inspire supporters to “Find Your Fight Song." Through the power of music, Hard Rock will look to uplift those battling breast cancer, celebrate survivors, and remember loved ones by creating the ultimate “PINKTOBER Anthem.” Fans are invited to participate in the contest by sharing their stories on Instagram and writing original lyrics that will be curated for inclusion in the anthem written in collaboration with recording artists David Correy. 

David Correy is an internationally known recording artist who lost his mother to cancer in 2020.  He has since been an outspoken advocate for strength and support.  A grand prize winner will receive a $5,000 prize and donation of equal value in their name to American Cancer Society. Additional contest details will be available on the @hardrockhotels Instagram channel throughout the month of October. 

For more information on Hard Rock International and how you can support PINKTOBER visit www.hardrock.com/pinktober. 

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