SHOPEE PARTNERS DOLLA IN NEVER-BEFORE-SEEN 3D BILLBOARD RUNWAY SHOW. Malaysian Girl Group Stops KL Traffic for Shopee’s 11.11 Big Sale. Malaysian girl group Dolla took over Kuala Lumpur traffic with a never-before-seen 3D billboard runway fashion show for Shopee's 11.11 Big Sale shopping festival.
The 3D billboard teased audiences in front of KLCC Twin Towers on Jalan Ampang for three days before Dolla leapt out to reveal fashion and beauty items available on Shopee, singing and dancing to a remake of their best-selling hit BAD.
On 28th October, the 3D billboard teased the question, “Siapa Mereka?” [Who are they?], inviting audiences to guess the identities of four doll-like women striking poses, still as statues, inside four gigantic orange boxes in the shapes of number one (spelling out 11.11), their identities hidden in the shadows. Reactions on Shopee Malaysia’s social media included “Hmm, girl group?”, ”Our fav girls”, and “the one and only” with 85,000 impressions and 38,000 engagements leading up to launch day.
Shopee selected prime spot for our 11.11 campaign because Lembaga Getah Malaysia’s building faces KLCC Twin Towers, which sees approximately 125,000 footfalls and 200,000 vehicles on a daily basis. Not only is it highly iconic, but the audience profile here has the intent to shop fashion and beauty, key segments that Shopee is promoting via Dolla as chosen brand ambassadors and Shopee live streams.
.jpg "Shopee Partners Dolla in Never-Before-Seen 3D Billboard Runway Show") |
| Shopee 11.11 Big Sale Launch 3D Billboard Went Live at Jalan Ampang on 31 October 2023 |
On 31st October, the mystery was revealed at 8am with Sabronzo, Tabby, Angel, and Syasya, members of Malaysian girl group Dolla, stepping out of the boxes and onto a fashion runway, dressed in stylish orange coordinated outfits.
Singing and dancing to a remake of their bestselling hit Bad (and choreographed especially by Ezra Tham for this project), they strut to “Shopee 11.11 Big Sale is coming for ya”, as fashion accessories fly by and vouchers representing Shopee Live 90% discounts everyday throughout 11.11 Big Sale stack up the runway. A huge QR code emblazoned on the side could be scanned to take passers-by directly to Shopee Live on their mobile apps to claim the vouchers.
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| Shopee 11.11 Big Sale Brand Ambassadors Dolla promoting Shopee’s fashion and beauty categories |
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| Dolla dancing and singing to a remade version of their hit single BAD in Shopee’s 11.11 TVC |
As of 1st November 2023, Shopee 11.11 Big Sale TVC featuring Dolla had been aired to three million viewers, and the jingle played across platforms to one and half million Malaysian audiences. “DOLLA MAKE YOU WANNA SHOPINGGGGG!” exclaimed an enchanted user on social media.
P/S : Nak dekat 11.11 ni, macam banyak pulak nak add to cart ekkkk hahahahaha
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